Skincare Photography for UpCircle, a UK Beauty Brand

In the highly competitive skincare and beauty industry, where consumers form opinions within 90 seconds of first viewing a product, high-quality, visually appealing imagery is crucial for brand success. Research indicates that 60% of shoppers require at least 3-4 images before making a purchase decision; however, 41% of products display only one image on their product pages. This underscores the importance of comprehensive and high-quality visual content in influencing consumer behavior.

Recognizing this, UpCircle, a brand known for its natural, sustainable, and refillable skincare products, approached WOWCONTLY for a photography project. The objective was to create a series of styled photos in our studio, incorporating matching props, as well as shots featuring a professional model. UpCircle provided clear visual direction, including examples from previous photoshoots and comprehensive brand guidelines.

Our Approach to the Project

1. Understanding the Brand’s Vision

We began by immersing ourselves in UpCircle’s brand ethos, which emphasizes sustainability, natural ingredients, and minimalistic elegance. This understanding was crucial in ensuring that the visual content aligned seamlessly with their brand identity.

2. Concept Development

Drawing inspiration from UpCircle’s guidelines, we developed concepts that utilized pastel colors to match their existing color scheme. The styling was intentionally minimal to keep the focus on the products, ensuring that props complemented rather than distracted from the main subjects.

3. Execution

The photoshoot was conducted in our studio, where we meticulously arranged each shot to reflect the desired aesthetic. The use of pastel backgrounds provided a soft and inviting ambiance, while the minimalistic props enhanced the products’ appeal without overshadowing them. Incorporating a professional model added a human element, showcasing the products in use and adding relatability to the visuals.

4. Post-Production

After the shoot, each photograph underwent careful editing to enhance colors, textures, and overall quality, ensuring that the final images were not only visually appealing but also true to UpCircle’s brand identity.

Conclusion

Great visuals are essential in the competitive world of skincare and beauty. For UpCircle, we created clean, elegant imagery that matched their brand identity and vision. At WOWCONTLY, we specialize in photography for skincare, beauty, and wellness brands, helping businesses stand out with stunning skincare product photos. View our portfolio and get in touch to elevate your brand!